CATEGORY 01
ActivePet & companion.
Everyday products for modern pet owners — built around durability, design, and a paid-social-first go-to-market. A category we know well, with the supplier relationships and creative playbook to match.
A European brand holding company · Est. 2026
Building the next generation of consumer brands.
Auxius creates, operates, and scales high-growth direct-to-consumer brands across Europe — combining performance marketing, product innovation, and operational depth under a single house.
EUEuropean-built
DTCDirect-to-consumer
Multi-cat.Across categories
HoldLong-term ownership
§ 02 · Who we are
Not an agency. An operator of brands.
We combine brand building, data-driven marketing, product sourcing, creative production, and operational execution under one roof — so the brands we own move faster, learn faster, and compound.
Auxius is a European holding company that builds, acquires, and scales consumer brands directly. We are not a service business; every brand under Auxius is owned, operated, and capitalised by the same team.
Our edge is repetition. We run the same playbook — creative testing, supply, retention, infrastructure — across every brand we touch, so each new launch starts from a higher floor than the last.
PILLAR 01
Build.
We design and launch consumer brands from zero — identifying category whitespace, sourcing product, and shipping the first creatives within weeks, not quarters.
PILLAR 02
Scale.
We grow what works through paid media, conversion optimisation, creative iteration, and rigorous unit economics — across Meta, TikTok, Google, and emerging EU channels.
PILLAR 03
Own.
We are long-term owners. Brands stay in-house and compound — retention, supply, and brand equity becoming durable advantages, not exit metrics.
§ 03 · Where we operate
Quiet operators. Real categories.
Auxius operates a deliberately private portfolio. Our brands stand on their own in market — we focus on a small number of categories, and go deep rather than wide.
CATEGORY 02
ActiveWellness & grounding.
Considered wellness products designed around daily ritual — hardware, accessories, and the supporting brand world. A category where craft, education, and creative depth compound over time.
In evaluation
Categories we'd build or acquire in
03Home & livingOpen to opportunities
04Outdoor & lifestyleOpen to opportunities
05Beauty & personal careOpen to opportunities
§ 04 · Operating model
One operating system, every brand.
01
Performance marketing
Cross-channel media buying with strict unit-economics discipline. Daily iteration, weekly P&L.
02
Creative production
In-house studio shipping hundreds of static and video assets a month — built to feed paid social at scale.
03
CRO & analytics
Continuous testing on landing pages, funnel steps, and offer mechanics — anchored in clean attribution.
04
Supply & logistics
EU-first fulfilment, multi-vendor sourcing, and the supplier relationships that let new brands move quickly.
05
Product development
From category research to first-unit shipment. We own the spec sheet and the supplier conversation.
06
Brand & design
Considered identity systems, packaging, and tone of voice — so the brands we own actually look owned.
07
Customer support
Shared, tooled, multilingual CX infrastructure that scales across every brand without rebuilding.
08
Data & finance
One financial spine across all brands — daily contribution-margin reporting, cash discipline, real numbers.
§ 05 · Why Auxius
Sharp execution. Long memory.
We make our money on the difference between thinking about something and actually shipping it. Most of what we do is mechanical: test, measure, repeat — across products, channels, and brands.
01Fast testing, faster decisionsVelocity
02Data-backed, not data-paralysedRigour
03Lean operations, no theatreDiscipline
04Deep DTC expertise, repeatedRepetition
05Multi-brand shared infrastructureLeverage
06Long-term ownership mindsetPatience
§ 06 · Work with Auxius
Founders, suppliers, operators — we're listening.
Auxius is actively open to brand acquisitions, supplier relationships, manufacturing partnerships, and strategic collaborations across Europe and beyond.
Contact usBrand acquisitions & majority partnershipsacquisitions@auxius.eu
Suppliers, manufacturing, sourcingsupply@auxius.eu
Founder & operator collaborationspartners@auxius.eu
Press & general enquirieshello@auxius.eu
§ 07 · Careers
We're building a team of operators, marketers, creatives, and builders.
Auxius is small on purpose. We hire generalists who can ship — and specialists who own a function end-to-end. If you want to build consumer brands at speed, we want to hear from you.
Join Auxius